why you are here

to understand the power  data  holds

how

data x information
the past
----
the present
the good and bad parts

Data vs information

Data

  • raw
  • unprocessed
  • unstructured
  • meaningless on it's own

Information

  • derived from data
  • processed
  • structured

data

Shana80%
Chase94%
Ash74%
Coco79%

information

Average score is 81.75%
Median score is 84%

pyramid

?
?
information
data

long time ago

before world wide web (www) became popular
User data is the primary focus of most companies
because of   Consumer society  

Advertisement

billboards, tv commercial, impressions
5:30amUnang Hirit👨‍🦳
5:40pmtv commercial
12:00pmEat Bulaga!👵
12:15pmtv commercial
6:30pm24 Oras👨‍🦳👵👧👦
9:00pmKorean series👧👦

Persona

👨‍🦳👵👧👦 TV viewers

WEB 1.0

1989 to 2004

Tim Berners-Lee

invented World Wide Web (www) 1989

Static websites

read only, does not often change
Examples of early Web 1.0
Early 2000s


year 2000-2003

Static user data

NameJoboy Santos
Birthday1st Jan 2008
LocationManila
GenderMale
year 2000-2003

static user info

Teenager in school
Tropical climate
Filipino with spanish origin

pyramid

knowledge
information
data

knowledge

👨‍🦱 JOBOY
Teenager in school
Tropical climate
Filipino with spanish origin
Compare similar traits with other accounts
Most likely loves Jollibee
Most likely do gaming

DIKW pyramid

wisdom
knowledge
information
data

wisdom

👨‍🦱 JOBOY
Most likely loves Jollibee
Most likely do gaming
IF searching for fast food
THEN show Jollibee ads first
IF searching for gadget
THEN show gaming gadgets first

Flow of data

collect
data
 process
info
 analyze
knowledge
 apply
wisdom

More Accurate Persona

👦👨‍🦰👱👨‍🦱

targeted ads

👨‍🦰 KFC 👱 Mcdonalds 👨‍🦱 Jollibee

WIN

How web works

server

Home server

Data center

Questions?

before we proceed

WEB 2.0

2004 to present
is user generated contents for users
User data is  still  the primary focus of most companies
with the help of   tech companies  

🐠 🐬 🐟 🦀
🐡 🦈 🦞 🐚
🐋🐢🐙

🎣🎣🎣🎣

👨‍🦱 🧒 👱 👩
👩‍🦰 👨‍🦳 🧓 👴
👵🧔👱‍♀️

🏛️🏛️🏛️🏛️

Joboy 👨‍🦱

Joboy 👨‍🦱

Joboy 👨‍🦱

Joboy 👨‍🦱

Real-time data

Real-time data

As humans are dynamic, we are evolving, transforming, and flows with the experience in life.

👨‍🦱

🍗🍟🍝
by tracking JOBOY's activities

Likes 👍

Emotions

👍❤️😂😯😢😡

Behaviours

 Scrolling   Pause on a certain feed   Lookup friend 

#hashtags

#school, #travel, #ootd

Marketplace

Groups

Stories

💙
In a Relationship

parents, siblings, cousins

Single sign on

👨‍🦱 real-time data

 😡-🍗🍟🍝 
 1:00 am online 
 💪🥦 
 likes 🍓🍓🍓 
 8:00 am offline 
 ✈️ to hawaii 
 fell in 💘 
 In a relationship with 👱‍♀️ 
 👱‍♀️ loves 🍣🥦 

🧔

🍓🍣🥦

👨‍🦳

🥚🍵🍷

👴

💤🌍

Where is the science in  Data ?

 how to scale these
 how to apply  wisdom 
 how to analyze  knowledge 
 how to process  information 
 how to collect  data 

Hardware

Cloud services

 3x  rules server
 5x analyzer server
 6x processor server
 6x collector server

the Bad parts 💩

Data breach🔓

Exploits user data

🍗🍟🍝

Data is forever

👨‍🦱🧔👨‍🦳👴

the Good parts 💖

Just-in-time

content

Agritech

Health Tech

I don't know you, but actually I do

☕👨‍⚕️✈️📓

thank you!

My parents, educators, and to you!
https://ruprechtcua.github.io/slides
open for questions